Victorian Wine Strategy Launched
Minister for Agriculture, the Hon Jaala Pulford, MP launched the Victorian Wine Industry Development Strategy 2017-2021 on Friday 9 June 2017.
The strategy forms part of the government's commitment to support the Victorian wine industry. The strategy seeks to grow Victoria's wine industry, delivering an industry that is more profitable, coordinated, skilled and better informed.
The strategy is structured around four key platforms, which address:
- adaptation to business and production challenges
- increasing tourist numbers and expenditure in Victorian wine regions
- developing profitable and sustainable export markets
- increasing industry coordination.
Implementation of the strategy will be overseen by the Wine MAC, which will work with Agriculture Victoria to deliver the strategy. The Wine Growth Fund is a small grants program administered by Regional Development Victoria to grow Victoria's wine industry. Round two grants will align with industry priorities as reflected in the strategy.