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Connecting with Council

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Thank you to those of you who have shared their feedback to Council to help us develop a new Communications and Marketing Strategy. Across a community survey (now closed) and two conversation posts, we asked the community to tell us what types of information from Council are most important to them, which methods of communication are most useful and ideas about how we can improve our communications.

Connecting with Council

About

About: 

Council is developing a Communications and Marketing Strategy 2019-2021 to guide its communications and marketing activities over the next two years. We seek to improve our communications to better meet the needs of the community and support the Council Plan 2017-2021.

The new Strategy will outline a plan and a wide range of actions that will ensure internal and external communications are useful and relevant to our community.

Community input will feed into the development of the Strategy. Over the course of the engagement period, we have heard from around 200 people, who shared what types of information they value the most, how they would like to receive this information and ways we can improve in the future.

Engagement Update

Engagement Update: 

The initial consultation period has now closed. Thanks to everyone who has taken the time to share their thoughts and feedback on Council communications via the conversation posts and community survey.

Our conversation posts in Smythesdale and Bannockburn were a great success, with around 70 residents stopping by to chat with us across the two engagements. Unfortunately, our scheduled workshops for the north and south of the Shire were cancelled, as we did not receive any registrations. 

Thank you to those who filled in our community survey - your input will help shape our Strategy. 

Community Engagement Report

How you can be involved

How You Can Be Involved: 

During September and October, members of the community were encouraged to have their say on the future of Council communications via a community survey and two conversation posts (Smythesdale and Bannockburn). We also held a workshops with local young people, Councillors and staff. 

The next opportunity to provide input, will be to review the draft Strategy.

The draft Communications and Marketing Strategy 2019-2021 will be available for community review in early 2019. We will be seeking community feedback on the survey through a submission form as well as via conversation posts around the Shire. Details will be published on this page closer to the time.

What Happens Next

What Happens Next: 

The new Communications and Marketing Strategy 2019-2021 will be shaped by community input, both before development and after a draft Strategy has been created.

Community input (gathered across the survey, conversation posts and previous community consultation information and data) will help Council to better understand how the community wants to connect with Council and guide how the Strategy sets out Council’s future communications and marketing priorities and activities within our existing resources. 

Following the release of the draft Strategy for comment, community input will inform if any changes need to be made before the final Strategy is adopted by Council.

Timeline

3 September-12 October: Online and hard copy community survey open

15 September: North of Shire Conversation Post (Smythesdale Country Market) and North of Shire Community Workshop (The Well, Smythesdale)

6 October: South of Shire Conversation post (Golden Plains Farmers’ Market) and South of Shire Community Workshop (Bannockburn Cultural Centre)

16 October-2 November: Collate and analyse information and feedback from engagement activities

3 November-23 November: Develop draft Strategy

5 November: Provide a Strategy update to the community

18 December: Draft Strategy goes to Council for approval to go on public exhibition

1 January-14 February: Draft Strategy made available for community review and feedback

15 February-8 February: Consider feedback and make necessary updates to draft Strategy

26 February: Final Strategy goes to Council

Early-mid March: Final Strategy release to public

Contact Information

Ann Card
Senior Communications and Marketing Officer
5220 7111
Project Category: 
Community Development
Last Updated: 
Monday, November 12, 2018
Project Status: 
Current Project
Council is developing a Communications and Marketing Strategy (2019-2021) and has sought community feedback to help ensure Council communications are moving in the right direction.

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Council acknowledges the traditional Wadawurrung owners of this land. Council pays its respects to Wadawurrung Elders both past and present and extends that respect to all Aboriginal and Torres Strait Islander People who are part of Golden Plains Shire.