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2016 Golden Plains Business Survey Results

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Wednesday, 7 December 2016 - 10:00am
Golden Plains Business

Council received 75 responses to the 2016 Golden Plains Business Survey. The survey gathered information to gauge the state of the Shire’s economy, businesses and industry, as well as guide Council’s future economic development activities and strategies. The survey results will also assist Council in lobbying and seeking funding for improved infrastructure, telecommunications and services.

Overview of the survey results:

  • The majority of responses (70%) were from small business employing 0 – 4 employees
  • Responses came from across the Shire, mainly from Bannockburn, ‘Other’, Dereel, Inverleigh, Lethbridge and Meredith
  • The main industry sectors represented were businesses in the agriculture, forestry and fishing sector (20), followed by ‘Other’, construction and professional, scientific and technical services
  • 76% of businesses advised that their staffing levels had stayed the same over the past 12 months, with 16% increasing, and 5% decreasing their staffing levels
  • 50% of responders advised that their mobile phone coverage was either good or very good, and 44% advised that it was either fair or poor
  • 77% had no issues finding suitable staff, with 16% stating that they did have trouble finding suitable staff
  • Only a few respondents provided suggestions for training opportunities that they would like to see offered in the Shire, suggestions included business management and accounting, marketing and social media and heavy vehicle training
  • 15% were exporting, with the majority exporting agricultural products to a broad range of markets
  • Around half of the businesses who responded had experienced growth in the last 12 months

Key issues identified included:

  • More support needed for local businesses (including more locals buying local and more opportunities to promote local businesses)
  • Lack of infrastructure and services (including telecommunications)
  • Climate and access to water
  • Challenges working with and getting support from Council generally
  • Lack of transport services and isolation

Main opportunities:

  • Eco-tourism
  • Intensive and non-intensive agriculture
  • Growing population
  • Affordable land and housing

Key initiative that businesses want to see implemented include:

  • Improved services and infrastructure (high school, supermarket, retail space, roads, public transport, water and telecommunications)
  • More promotional and networking opportunities for businesses
  • Tourism and eco-tourism
  • Opportunities for international trade

The results of the 2016 Golden Plains Business Survey will feed into the development of Council’s 2017-2020 Economic Development and Tourism Strategy. The survey will form one of a number of different consultation methods that will be used during the development of the new strategy.

For more information contact Council’s Economic Development Team on 03 5220 7111 or email

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Page Last Updated:

Monday, 12 December 2016 - 9:11am


Council acknowledges the traditional Wadawurrung owners of this land. Council pays its respects to Wadawurrung Elders both past and present and extends that respect to all Aboriginal and Torres Strait Islander People who are part of Golden Plains Shire.