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Economic Development and Tourism Strategy

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Council consulted with the community on the draft Economic Development & Tourism Strategy 2017-2021 through a pop-up conversation post and online feedback form in September 2017.  The final Strategy was adopted by Council in October 2017 including a number of changes resulting from community feedback.  
Read the Strategy 



The Economic Development & Tourism Strategy 2017-2021 highlights a number of key findings, advantages and opportunities for Golden Plains Shire.  

Stakeholders believe the Shire’s proximity to regional centres and markets was a significant strength along with the region’s land affordability, which appeals to both new residents and investors. Feedback acknowledged that the Shire has a very strong agricultural industry but also benefits from a diverse range of quality, boutique enterprises making their home in Golden Plains.

Of the key challenges facing the municipality, mention was made of service and infrastructure provision as high on the list with all stakeholders; lack of reliable telecommunications, power supply as well as access to water, sewerage, public transport, roads and education were all noted. The other key challenge highlighted was the need for more support of local business; both through the promotion of businesses to encourage visitation and sales of products and services, and also for the business owners through training and support services.

Engagement Update

Engagement Update: 

The development of the draft strategy involved interviews with key stakeholders and focus group sessions with key staff from Council’s planning, economic development, environment and tourism teams. Responses to the 2016 and 2017 Golden Plains Business Survey along with feedback from community via Council’s Budget sessions held in late 2016 and the Council Plan consultations held between November 2016 and February 2017 have all been considered. Data has also been drawn from the Community Satisfaction Survey of 2016 and 2017.  

The community also had the opportunity to provide feedback on the draft strategy during September 2017 via a conversation post at the Golden Plains Farmers Market and an online feedback form.  

Community feedback influenced a number of changes to the final document including new items relating to:

  • Improvements to tourism infranstructure e.g. caravan and camping infrastructure, signage, lookout points, trail networks
  • Participation in the implementation of the G21 Sustainable Agribusiness Strategy 2017-2022.


1 September 2017: Conversation Post at Golden Plains Farmers Market

5-30 September 2017: Online community feedback gathered

October 2017: Feedback collated and final strategy drafted

24 October 2017: Final strategy presented Council meeting

February 2018: Results of community feedback and final strategy provided to community

Contact Information

Helena Charles
Senior Economic Development Officer
5220 7102
Project Category: 
Economy and Tourism
Last Updated: 
Monday, February 12, 2018
Project Status: 
Past Project
This document sets out a coordinated approach to Council’s tourism and economic development initiatives for 2017-2021.

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Council acknowledges the traditional Wadawurrung owners of this land. Council pays its respects to Wadawurrung Elders both past and present and extends that respect to all Aboriginal and Torres Strait Islander People who are part of Golden Plains Shire.